Website redesign to support brand positioning, usability, and lead generation.
The objective of this project was to redesign the Options Consulting Group website to better reflect the brand’s positioning as a trusted recruitment partner while improving usability and clarity for prospective clients and candidates.
The site needed to clearly communicate service offerings, support lead generation, and present the business in a professional and approachable manner aligned with its boutique positioning.
The design process focused on creating a clean, confident digital presence that balanced professionalism with approachability.
Key considerations included:
A clean, contemporary visual approach aligned with the brand’s professional positioning.
Simplified navigation designed to support efficient access to services and resources.
Fully responsive layouts ensuring consistency and usability across devices.
Considered accessibility standards to support inclusive user experiences.
Design and development were approached collaboratively, with regular review and refinement to ensure alignment with business goals.
The final solution delivered a flexible, easy-to-manage website capable of supporting future content updates and growth.
The redesigned Options Consulting Group website provides a clear, professional digital presence that supports the brand’s recruitment offering and business objectives.
Through improved structure, usability, and visual clarity, the platform enables effective communication with both clients and candidates while providing a strong foundation for future growth.
