Toby’s Estate partnered with Web Force 5 to migrate their e-commerce platform from Magento to BigCommerce, establishing a more secure, flexible foundation to support future growth.
The project focused on improving performance, usability, and long-term maintainability while preserving the brand’s strong identity and commitment to quality and sustainability.
Toby’s Estate’s existing Magento platform no longer met the business’s evolving needs. The site required improved performance, stronger security, and a more future-proof technical foundation to support ongoing growth and iteration.
The challenge was to deliver a smooth platform migration without disrupting customers, while setting the groundwork for a forthcoming redesign phase and future enhancements to the customer experience.
Initial discovery focused on understanding Toby’s Estate’s business priorities, technical constraints, and customer expectations.
This phase included reviewing the existing site experience, identifying platform limitations, and defining success criteria for the migration.
Close collaboration with the Toby’s Estate team ensured decisions were grounded in both immediate operational needs and longer-term strategic goals.
Clear experience and functional requirements were established to guide the migration to BigCommerce.
This included defining essential user journeys, content structures, and system behaviours required to maintain continuity for existing customers while enabling future improvements.
Particular attention was given to ensuring the platform would support scalability, security, and ease of ongoing management.
While the migration prioritised platform stability and performance, interface considerations ensured the customer experience remained consistent and intuitive throughout the transition.
Design decisions focused on preserving brand familiarity, maintaining usability standards, and avoiding unnecessary friction during the migration process.
Extensive testing was conducted to ensure the migration delivered a seamless experience across devices and browsers.
This included validating key user flows, checkout functionality, and content integrity, as well as addressing performance and security requirements.
Collaboration between Web Force 5 and Toby’s Estate ensured issues were resolved efficiently prior to launch.
The re-platform delivered a more intuitive, scalable ecommerce experience for Toby’s Estate, improving usability and supporting long-term growth.
Key outcomes included:
Improved product discovery and navigation clarity
Reduced friction across checkout and account flows
A consistent experience across desktop and mobile
A scalable ecommerce foundation to support future product expansion
The project established a platform capable of evolving with the brand while maintaining performance, usability, and operational efficiency.
