In collaboration with Web Force 5, this project focused on redesigning Veridapt’s website to better articulate its complex offering, improve usability, and support its position as a leader in digital innovation within the commodities sector.
The primary objective of the Veridapt website redesign was to clearly communicate the company’s value proposition while supporting a more intuitive and user-friendly experience.
Specific goals included improving information clarity across complex product offerings, enhancing usability for enterprise users, and reinforcing Veridapt’s position as a trusted, innovative partner within the commodities industry.
The redesign also aimed to establish a scalable design foundation that could evolve alongside the company’s growth and expanding service offering.
Reviewed existing site performance, user behaviour, and competitive landscape to understand Veridapt’s audiences, products, and business priorities.
Insights focused on clarifying complex technical content while maintaining accuracy.
Created wireframes to define layout, content hierarchy, and key user flows across the platform.
The structure supported both high-level discovery and deeper exploration for technical users.
Developed high-fidelity designs through iterative refinement and regular stakeholder input.
The final designs balanced clarity, usability, and Veridapt’s enterprise brand positioning.
Collaborated closely with Veridapt throughout the design process to review and refine solutions.
Feedback informed ongoing adjustments to ensure alignment with user and business needs.
Defined interaction patterns and responsive behaviour across desktop and mobile devices.
Testing validated navigation, usability, and consistency for enterprise-level users.
Launched the redesigned website as part of Veridapt’s broader digital ecosystem.
Post-launch support includes monitoring, optimisation, and ongoing content updates.
The redesigned Veridapt website delivered measurable improvements across usability, engagement, and performance:
The project resulted in a modern, scalable digital platform that supports Veridapt’s position as a leader in commodity monitoring and management.
This project demonstrates the value of a considered, collaborative approach to UX and digital design within a complex, enterprise environment.
By balancing clarity, usability, and brand alignment, the redesigned Veridapt website supports both user needs and long-term business objectives, providing a strong foundation for continued digital growth.
